We know that becoming a successful
professional coach is not just about
knowing the best new techniques and processes--It's as much about how
you use proven techniques to build your business.
Unfortunately, most of the people who decide to become professional
coaches get out of the business after only one year because they don't
know these techniques and have trouble building a client base.
Through the application of solid business principles and the unique
marketing opportunities of what coaching offers clients we can help you
to build a successful professional coaching business.
This book is divided into three parts as follows:
• Getting Started
• Building Your Infrastructure
• How to build your Clientele
This book is derived from my Longevity Professional Coaching Manual but
the steps to take to build any professional coaching business are still
the same.
Table
of Contents
Introduction
The 90 Day Coaching Jumpstart Program
What Can I really earn as a Coach?
1.0 Getting Started
1.1 What Motivates Potential Clients?
1.2 Beginning Questions to ask yourself
1.3 Creating your Compelling Coaching
Vision/Mission
1.4 Commit To Your Vision + Engage More
Powerfully
1.6 Overcoming Coaching Obstacles and Challenges
Analysis
1.7 Create Your Mission, Goals, Milestones, and 1 Page Action
Plan
1.8 Designing Your Coaching Business
Model
1.10 Designing Your Professional Coaching Marketing
Plan
2.0 Building Your Infrastructure
2.1 Building a Coaching Website
2.2 How to Market Your products and
services
2.3 Establish Your Web Presence
2.4 Establish Contact Management Tools
2.5 Building a Sales Funnel
2.6 Design Your Initial Coaching Client
Consultation
2.7 Increase Your Online Conversion Rate
3.0 Building your Clientele
3.1 Making Direct Contacts for Leads
3.2 Attracting Clients/Prospects
3.3 How to Follow-up and Building Relationships
3.4 Start Your Social
Marketing
3.5 Building Your Email List
3.6 Time Management, Productivity, Organization, the 80-20
Rule
3.7 Using Ebooks for Marketing and Reputation
Development
3.8 Web Pages Conversion, Testimonials, and Compelling Offers
creation
3.9 Project Plan Integration, What To Do When, and Plan for Moving
Forward
3.10 Measuring Success
Summary
Bibliography
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“BUILDING A SUCCESSFUL PROFESSIONAL COACHING
BUSINESS”
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